{"title":"Projects","description":null,"products":[{"product_id":"carpintaria-sucupira","title":"Carpintaria Sucupira","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFrom sawdust to screen. And everything in between.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eThis wasn’t a “design a logo and disappear” kind of project. For Carpintaria Sucupira, I created a complete brand world inspired by natural materials, organic forms and craftsmanship — and then made sure it could actually work everywhere.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eI developed the visual identity and applied it across a bilingual responsive website, technical product sheets, showroom materials, signage and company vehicles. I also produced photography, video and digital content for the website, social media and advertising.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe result is a warm, contemporary brand system that reflects the precision behind their work without losing its handmade character. Basically, if it could be clicked, printed, watched, posted or driven, I probably designed it.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eOne project. Many hats. Zero random design decisions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s1\"\u003e Carpintaria Sucupira\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Bespoke furniture and interior solutions\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Complete branding and communication project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eLanguages:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Portuguese and English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Responsive design for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Creative direction, brand design, web design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eVisual Identity · Responsive Website · UX\/UI Design · Technical Product Sheets · Showroom Materials · Print Design · Signage · Vehicle Branding · Photography · Video · Social Media Content · Digital Advertising\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Branding · Logo Design · Communication Design · UX\/UI · Responsive Web Design · Editorial Design · Print Production · Content Strategy · Photography · Photo Editing · Video Editing · Digital Marketing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58906033783129,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1.png?v=1787164137"},{"product_id":"tinycrops","title":"TinyCrops","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTiny leaves. Full-size brand.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eTinycrops may grow microgreens, but there was nothing micro about this project.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created the brand from the roots up: an illustrated botanical identity, packaging, responsive e-commerce website, product content, photography and digital communication. The goal was to make microgreens feel fresh and approachable while giving the business a polished identity that could work just as well on a food container as it did on a phone screen.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI also developed the digital strategy, social content, video and advertising assets, keeping everything natural and consistent — without simply making it green and calling it organic.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eTiny by name. Definitely not tiny in scope.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Tinycrops\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Microgreens, food and urban farming\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete branding and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive online store for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative direction, brand design, web design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eVisual Identity · Illustrated Logo · Packaging Design · Product Labels · Responsive E-commerce Website · UX\/UI Design · Product Catalogue · Website Content · Product Photography · Video · Social Media Content · Launch Campaign · Digital Advertising\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Illustration · Logo Design · Packaging Design · Communication Design · UX\/UI · Responsive Web Design · E-commerce Design · Content Strategy · Copywriting · Product Photography · Photo Editing · Video Editing · Social Media Design · Digital Marketing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58906115440985,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_f706a6a0-7580-428f-a896-ed9281d8d281.png?v=1787165432"},{"product_id":"vedamisto","title":"Vedamisto","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBuilt to keep things in. Designed to stand out.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eVedamisto knows how to create boundaries. The brand, however, needed to break a few.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI transformed the existing identity into a cleaner, sharper and more contemporary system, then expanded it across a responsive website, catalogue, technical sheets, project portfolio, photography and social media.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe goal was to make a technical business easier to explore, its products easier to understand and its work much harder to ignore. From the logo and colour palette to the quotation journey and printed materials, every touchpoint was designed to feel consistent, professional and built for real use.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eSolid systems. Clear communication. Zero generic industrial-brand energy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Vedamisto\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Fencing, gates and perimeter solutions\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Rebranding and complete communication project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive design for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative direction, rebranding, web design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eLogo Rebranding · Visual Identity · Responsive Website · UX\/UI Design · Product Catalogue · Technical Sheets · Project Portfolio · Product Photography · Photo Editing · Social Media Content · Digital and Print Materials\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Rebranding · Creative Direction · Art Direction · Logo Design · Communication Design · UX\/UI · Responsive Web Design · Editorial Design · Catalogue Design · Technical Layout Design · Photography · Photo Editing · Social Media Design · Content Strategy\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942207459673,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_b614d6fc-c185-425b-afeb-91b4cf63d926.png?v=1787338713"},{"product_id":"doomed-club","title":"Doomed Club","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eEverything is doomed. The branding isn’t.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eDoomed Club was created for overthinkers, professional catastrophisers and anyone who uses humour as a coping mechanism. In other words: almost everyone.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI built the identity around a distorted smiley, bold typography, muted colours and a deliberately unpolished attitude. The visual universe was then expanded across apparel graphics, packaging, labels, social content and a responsive e-commerce website.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make it cynical without feeling cold, chaotic without becoming inconsistent, and weird while remaining wearable. Every slogan, graphic and touchpoint belongs to the same slightly unhinged universe: relatable, sarcastic and probably overthinking something.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eBad news. Good hoodies. Pessimism, but make it wearable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Doomed Club\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Streetwear, apparel and lifestyle\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete brand identity and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive online store for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative direction, brand design, apparel design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Illustrated Brand Symbol · Colour Palette · Typography · Tone of Voice · Apparel Graphics · Packaging Design · Product Labels · Responsive E-commerce Website · Social Media Content · Campaign Visuals · Photo Editing\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Tone of Voice · Apparel Design · Packaging Design · UX\/UI · Responsive Web Design · E-commerce Design · Copywriting · Social Media Design · Content Strategy\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942397055321,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/DOOMEDMOODBOARD.png?v=1787339483"},{"product_id":"lumie","title":"Lumie","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSoft, not silent.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eLumie Atelier was designed to feel like your favourite knit: soft, effortless and somehow always put together.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created a warm, minimal identity built around elegant typography, a neutral colour palette and small details that make people want to keep the packaging. The brand was expanded across garment labels, tags, thank-you cards, influencer press kits, packaging and a cohesive social media presence.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to create something calm and elevated without becoming another forgettable beige brand. From the first scroll to the unboxing, every detail feels feminine, personal and unmistakably Lumie.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eQuiet colours. Strong identity. Cute things inside.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Lumie Atelier\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Fashion, knitwear and lifestyle\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Branding and social media\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Director and Brand Designer\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Colour Palette · Typography · Brand Kit · Packaging Design · Garment Labels · Product Tags · Thank-You Cards · Influencer Press Kit · Social Media Direction · Content Templates · Campaign Visuals\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Typography · Packaging Design · Print Design · Social Media Design · Content Strategy · Copywriting · Mockup Creation\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942439293273,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/lumie.jpg?v=1787340240"},{"product_id":"popi","title":"Popi","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eA little pink. A lot of personality.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003ePopi was created to make beauty feel fun, friendly and instantly recognisable.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI developed a bold visual identity using bubblegum pink, rounded typography and playful hand-drawn illustrations inspired by the world of beauty, fragrance and self-care. The branding was then translated into a cohesive social media system for product launches, promotions and everyday content.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make it playful without feeling childish, clean without becoming boring and consistent without making every post look exactly the same.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eBright, uncomplicated and made to pop on the feed. Cute, but knows exactly what it’s doing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Popi\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Beauty, fragrance and cosmetics\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Branding and social media\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction, Brand Design and Social Media Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Colour Palette · Typography · Custom Illustrations · Brand Iconography · Brand Kit · Social Media Direction · Content Templates · Product Posts · Promotional Graphics · Campaign Visuals\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Communication Design · Social Media Design · Content Strategy · Campaign Design · Photo Editing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942463934809,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_74ef1e2d-53a2-4146-a157-b5190c3c888a.png?v=1787341261"},{"product_id":"mach-fence","title":"Mach Fence","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eStrong lines. No decorative nonsense.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eMach Fence needed an identity that felt as precise, durable and architectural as the structures it represents.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created a bold wordmark built from clean geometry and horizontal lines that reference fencing, connection and controlled space. The main logo was supported by a compact MF submark, secondary variations and a practical palette of charcoal, grey, muted red and off-white.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe system was designed to remain recognisable across every scale, from large exterior signage to the smallest brand application, without relying on unnecessary detail.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eIndustrial without feeling cold. Minimal without disappearing. Built to hold its ground.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Mach Fence\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Fencing and outdoor solutions\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete brand identity\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction and Brand Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Main Logo · Secondary Logo · Submark · Favicon · Colour Palette · Typography · Graphic Elements · Brand Kit · Signage Concepts · Brand Applications · Mockups\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Typography · Visual Identity Systems · Brand Application · Signage Design · Mockup Creation\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942494507353,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_34959762-f495-4fa7-a524-86aa31b3399d.png?v=1787342122"},{"product_id":"cyclvs","title":"Cyclvs","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWild by nature. Intentional by design.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eCyclvs is a handmade botanical brand inspired by cycles, ritual and our connection with the natural world.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created an earthy, tactile identity using delicate botanical illustrations, organic textures, warm neutral tones and refined typography. The dragonfly and circular wreath became symbols of transformation and renewal, while the labels, cards and packaging carried the same quietly mystical visual language.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe goal was to give every handcrafted piece a recognisable presence without polishing away its natural imperfections. Nothing clinical. Nothing mass-produced. Just a brand that feels gathered, wrapped and made with intention.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eRooted in nature. Designed to come full circle.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Cyclvs\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Botanical wellness and handmade ritual products\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete brand identity\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Brand Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Brand Symbol · Botanical Illustrations · Colour Palette · Typography · Product Labels · Packaging Design · Printed Cards · Thank-You Cards · Seasonal Packaging · Brand Applications\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Botanical Illustration · Typography · Packaging Design · Label Design · Print Design · Visual Storytelling\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942624629081,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/IMG-0621.png?v=1787480043"},{"product_id":"argumen","title":"Argumen","description":"\u003ch1\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eArgumen\u003c\/b\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeveloping skills. Starting with the brand.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eArgumen helps professionals and businesses develop their skills. The brand, however, was ready for some development of its own.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI refreshed the existing identity with a cleaner, more flexible wordmark, a recognisable spark detail and a modern mint-and-charcoal colour palette. I then translated the new system into a responsive website that organises the company’s training and consulting services, highlights its experience and makes finding the right information much easier.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make a corporate service brand feel credible and clear without looking like another grey presentation nobody wants to open.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eSame expertise. Sharper identity. Much better argument.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Argumen\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Professional training and business consulting\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Rebranding and responsive website\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive design for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction, Rebranding, UX\/UI and Web Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eLogo Rebranding · Visual Identity · Main Logo · Secondary Logo · Submarks · Favicon · Colour Palette · Typography · Responsive Website · UX\/UI Design · Information Architecture · Service Pages · Contact Forms · Website Testing\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Rebranding · Creative Direction · Art Direction · Logo Design · Visual Identity Systems · UX\/UI · Responsive Web Design · Information Architecture · Content Organisation · Website Development · Testing and Quality Assurance\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942670373209,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_2ae255da-ac87-4900-a192-93f23b7d44df.png?v=1787345718"},{"product_id":"taldesign","title":"TalDesign","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eA magazine designed to be judged by its cover.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eTaldesign started with a blank page. Literally.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created the brand and complete editorial identity for an independent magazine exploring design, music, photography, cinema and culture. I was responsible for the cover concepts, art direction, image research and selection, photo treatment, pagination and full layout of each edition.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eA barcode-inspired graphic system connected every issue, creating a recognisable identity while leaving enough freedom for each cover and article to have its own mood.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to bring very different stories together without making the magazine feel like several PDFs accidentally stapled together.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eFrom the first cover to the final page number, everything was designed as one cohesive reading experience.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Taldesign Magazine\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Editorial, arts and culture\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Brand creation and magazine design\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFormat:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Multi-issue print publication\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction, Brand Design and Editorial Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Editorial Identity · Cover Design · Art Direction · Grid System · Typography · Image Research · Photo Selection · Photo Treatment · Retouching · Pagination · Article Layouts · Issue Templates · Print-Ready Artwork\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Creative Direction · Art Direction · Editorial Design · Publication Design · Page Layout · Grid Systems · Typography · Image Curation · Photo Editing · Cover Design · Pagination · Prepress · Print Production\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":59018801938777,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/233D9A98-0BEA-49C3-B16D-634CC74091D3.jpg?v=1787425774"},{"product_id":"uani-baby","title":"Uani Baby","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBuilt from zero. Followed by 30,000.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eUani Baby isn’t simply a project I designed. It’s a complete business I built from scratch - and every department was me.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI transformed an idea for personalised baby products into a recognisable brand and a community of over 30,000 followers. I created the identity, product collections, packaging, e-commerce experience, photography, video, social content and marketing strategy.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEvery launch passed through my hands: concept, product design, personalisation, production, styling, photography, copywriting, reels, campaigns, website updates, order preparation and customer support.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eUani Baby taught me how design behaves outside a perfect mockup - under real deadlines, real budgets, customer feedback and actual business growth. More than an audience, I built a community of parents who trusted, shared and grew with the brand.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eOne founder. 30K followers. Approximately twelve job titles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBrand:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Uani Baby\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Personalised baby and children’s products\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Founder-led, 360º brand and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eMarket:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portugal\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eCommunity:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e 30,000+ social media followers\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive e-commerce store\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Founder, Creative Director, Brand Designer and E-commerce Manager\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Strategy · Naming · Visual Identity · Logo Design · Product Design · Product Personalisation · Packaging · Labels · Responsive E-commerce Website · UX\/UI · Product Photography · Lifestyle Photography · Photo Editing · Video and Reels · Social Media Strategy · Content Creation · Copywriting · Digital Campaigns · Email Marketing · Influencer Collaborations · Customer Experience\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eEntrepreneurship · Brand Development · Creative Direction · Art Direction · Branding · Product Development · E-commerce Management · UX\/UI · Photography · Photo Editing · Video Editing · Social Media Management · Community Growth · Content Strategy · Copywriting · Digital Marketing · Campaign Management · Customer Journey · Production Management\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":59063787913561,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/CopyofCopyofpostsportfolio.png?v=1787519070"}],"url":"https:\/\/janineapolinario.com\/collections\/projects.oembed","provider":"Portfolio","version":"1.0","type":"link"}