TalDesign

A magazine designed to be judged by its cover.

Taldesign started with a blank page. Literally.

I created the brand and complete editorial identity for an independent magazine exploring design, music, photography, cinema and culture. I was responsible for the cover concepts, art direction, image research and selection, photo treatment, pagination and full layout of each edition.

A barcode-inspired graphic system connected every issue, creating a recognisable identity while leaving enough freedom for each cover and article to have its own mood.

The challenge was to bring very different stories together without making the magazine feel like several PDFs accidentally stapled together.

From the first cover to the final page number, everything was designed as one cohesive reading experience.

Tech Specs

Client: Taldesign Magazine
Industry: Editorial, arts and culture
Project type: Brand creation and magazine design
Language: Portuguese
Format: Multi-issue print publication
Role: Creative Direction, Brand Design and Editorial Design

Deliverables

Brand Identity · Logo Design · Editorial Identity · Cover Design · Art Direction · Grid System · Typography · Image Research · Photo Selection · Photo Treatment · Retouching · Pagination · Article Layouts · Issue Templates · Print-Ready Artwork

Skills

Brand Strategy · Creative Direction · Art Direction · Editorial Design · Publication Design · Page Layout · Grid Systems · Typography · Image Curation · Photo Editing · Cover Design · Pagination · Prepress · Print Production