TinyCrops

Tiny leaves. Full-size brand.

Tinycrops may grow microgreens, but there was nothing micro about this project.

I created the brand from the roots up: an illustrated botanical identity, packaging, responsive e-commerce website, product content, photography and digital communication. The goal was to make microgreens feel fresh and approachable while giving the business a polished identity that could work just as well on a food container as it did on a phone screen.

I also developed the digital strategy, social content, video and advertising assets, keeping everything natural and consistent — without simply making it green and calling it organic.

Tiny by name. Definitely not tiny in scope.

Tech Specs

Client: Tinycrops
Industry: Microgreens, food and urban farming
Project type: Complete branding and e-commerce project
Language: Portuguese
Website: Responsive online store for desktop, tablet and mobile
Role: Creative direction, brand design, web design and content production

Deliverables

Visual Identity · Illustrated Logo · Packaging Design · Product Labels · Responsive E-commerce Website · UX/UI Design · Product Catalogue · Website Content · Product Photography · Video · Social Media Content · Launch Campaign · Digital Advertising

Skills

Brand Strategy · Concept Development · Creative Direction · Illustration · Logo Design · Packaging Design · Communication Design · UX/UI · Responsive Web Design · E-commerce Design · Content Strategy · Copywriting · Product Photography · Photo Editing · Video Editing · Social Media Design · Digital Marketing