{"product_id":"argumen","title":"Argumen","description":"\u003ch1\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eArgumen\u003c\/b\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeveloping skills. Starting with the brand.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eArgumen helps professionals and businesses develop their skills. The brand, however, was ready for some development of its own.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI refreshed the existing identity with a cleaner, more flexible wordmark, a recognisable spark detail and a modern mint-and-charcoal colour palette. I then translated the new system into a responsive website that organises the company’s training and consulting services, highlights its experience and makes finding the right information much easier.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make a corporate service brand feel credible and clear without looking like another grey presentation nobody wants to open.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eSame expertise. Sharper identity. Much better argument.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Argumen\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Professional training and business consulting\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Rebranding and responsive website\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive design for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction, Rebranding, UX\/UI and Web Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eLogo Rebranding · Visual Identity · Main Logo · Secondary Logo · Submarks · Favicon · Colour Palette · Typography · Responsive Website · UX\/UI Design · Information Architecture · Service Pages · Contact Forms · Website Testing\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Rebranding · Creative Direction · Art Direction · Logo Design · Visual Identity Systems · UX\/UI · Responsive Web Design · Information Architecture · Content Organisation · Website Development · Testing and Quality Assurance\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942670373209,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_2ae255da-ac87-4900-a192-93f23b7d44df.png?v=1787345718","url":"https:\/\/janineapolinario.com\/products\/argumen","provider":"Portfolio","version":"1.0","type":"link"}