{"product_id":"carpintaria-sucupira","title":"Carpintaria Sucupira","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eFrom sawdust to screen. And everything in between.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p2\"\u003eThis wasn’t a “design a logo and disappear” kind of project. For Carpintaria Sucupira, I created a complete brand world inspired by natural materials, organic forms and craftsmanship — and then made sure it could actually work everywhere.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eI developed the visual identity and applied it across a bilingual responsive website, technical product sheets, showroom materials, signage and company vehicles. I also produced photography, video and digital content for the website, social media and advertising.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe result is a warm, contemporary brand system that reflects the precision behind their work without losing its handmade character. Basically, if it could be clicked, printed, watched, posted or driven, I probably designed it.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eOne project. Many hats. Zero random design decisions.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s1\"\u003e Carpintaria Sucupira\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Bespoke furniture and interior solutions\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Complete branding and communication project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eLanguages:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Portuguese and English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Responsive design for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e Creative direction, brand design, web design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eVisual Identity · Responsive Website · UX\/UI Design · Technical Product Sheets · Showroom Materials · Print Design · Signage · Vehicle Branding · Photography · Video · Social Media Content · Digital Advertising\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Branding · Logo Design · Communication Design · UX\/UI · Responsive Web Design · Editorial Design · Print Production · Content Strategy · Photography · Photo Editing · Video Editing · Digital Marketing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58906033783129,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1.png?v=1787164137","url":"https:\/\/janineapolinario.com\/products\/carpintaria-sucupira","provider":"Portfolio","version":"1.0","type":"link"}