{"product_id":"doomed-club","title":"Doomed Club","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eEverything is doomed. The branding isn’t.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eDoomed Club was created for overthinkers, professional catastrophisers and anyone who uses humour as a coping mechanism. In other words: almost everyone.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI built the identity around a distorted smiley, bold typography, muted colours and a deliberately unpolished attitude. The visual universe was then expanded across apparel graphics, packaging, labels, social content and a responsive e-commerce website.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make it cynical without feeling cold, chaotic without becoming inconsistent, and weird while remaining wearable. Every slogan, graphic and touchpoint belongs to the same slightly unhinged universe: relatable, sarcastic and probably overthinking something.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eBad news. Good hoodies. Pessimism, but make it wearable.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Doomed Club\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Streetwear, apparel and lifestyle\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete brand identity and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive online store for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative direction, brand design, apparel design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Illustrated Brand Symbol · Colour Palette · Typography · Tone of Voice · Apparel Graphics · Packaging Design · Product Labels · Responsive E-commerce Website · Social Media Content · Campaign Visuals · Photo Editing\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Tone of Voice · Apparel Design · Packaging Design · UX\/UI · Responsive Web Design · E-commerce Design · Copywriting · Social Media Design · Content Strategy\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942397055321,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/DOOMEDMOODBOARD.png?v=1787339483","url":"https:\/\/janineapolinario.com\/products\/doomed-club","provider":"Portfolio","version":"1.0","type":"link"}