{"product_id":"lumie","title":"Lumie","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSoft, not silent.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eLumie Atelier was designed to feel like your favourite knit: soft, effortless and somehow always put together.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created a warm, minimal identity built around elegant typography, a neutral colour palette and small details that make people want to keep the packaging. The brand was expanded across garment labels, tags, thank-you cards, influencer press kits, packaging and a cohesive social media presence.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to create something calm and elevated without becoming another forgettable beige brand. From the first scroll to the unboxing, every detail feels feminine, personal and unmistakably Lumie.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eQuiet colours. Strong identity. Cute things inside.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Lumie Atelier\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Fashion, knitwear and lifestyle\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Branding and social media\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e English\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Director and Brand Designer\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Colour Palette · Typography · Brand Kit · Packaging Design · Garment Labels · Product Tags · Thank-You Cards · Influencer Press Kit · Social Media Direction · Content Templates · Campaign Visuals\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Typography · Packaging Design · Print Design · Social Media Design · Content Strategy · Copywriting · Mockup Creation\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942439293273,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/lumie.jpg?v=1787340240","url":"https:\/\/janineapolinario.com\/products\/lumie","provider":"Portfolio","version":"1.0","type":"link"}