{"product_id":"popi","title":"Popi","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eA little pink. A lot of personality.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003ePopi was created to make beauty feel fun, friendly and instantly recognisable.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI developed a bold visual identity using bubblegum pink, rounded typography and playful hand-drawn illustrations inspired by the world of beauty, fragrance and self-care. The branding was then translated into a cohesive social media system for product launches, promotions and everyday content.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe challenge was to make it playful without feeling childish, clean without becoming boring and consistent without making every post look exactly the same.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eBright, uncomplicated and made to pop on the feed. Cute, but knows exactly what it’s doing.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Popi\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Beauty, fragrance and cosmetics\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Branding and social media\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative Direction, Brand Design and Social Media Design\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Identity · Logo Design · Colour Palette · Typography · Custom Illustrations · Brand Iconography · Brand Kit · Social Media Direction · Content Templates · Product Posts · Promotional Graphics · Campaign Visuals\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Communication Design · Social Media Design · Content Strategy · Campaign Design · Photo Editing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58942463934809,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_74ef1e2d-53a2-4146-a157-b5190c3c888a.png?v=1787341261","url":"https:\/\/janineapolinario.com\/products\/popi","provider":"Portfolio","version":"1.0","type":"link"}