{"product_id":"tinycrops","title":"TinyCrops","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTiny leaves. Full-size brand.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eTinycrops may grow microgreens, but there was nothing micro about this project.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI created the brand from the roots up: an illustrated botanical identity, packaging, responsive e-commerce website, product content, photography and digital communication. The goal was to make microgreens feel fresh and approachable while giving the business a polished identity that could work just as well on a food container as it did on a phone screen.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI also developed the digital strategy, social content, video and advertising assets, keeping everything natural and consistent — without simply making it green and calling it organic.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eTiny by name. Definitely not tiny in scope.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eClient:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Tinycrops\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Microgreens, food and urban farming\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Complete branding and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eLanguage:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portuguese\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive online store for desktop, tablet and mobile\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Creative direction, brand design, web design and content production\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eVisual Identity · Illustrated Logo · Packaging Design · Product Labels · Responsive E-commerce Website · UX\/UI Design · Product Catalogue · Website Content · Product Photography · Video · Social Media Content · Launch Campaign · Digital Advertising\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eBrand Strategy · Concept Development · Creative Direction · Illustration · Logo Design · Packaging Design · Communication Design · UX\/UI · Responsive Web Design · E-commerce Design · Content Strategy · Copywriting · Product Photography · Photo Editing · Video Editing · Social Media Design · Digital Marketing\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":58906115440985,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/1_f706a6a0-7580-428f-a896-ed9281d8d281.png?v=1787165432","url":"https:\/\/janineapolinario.com\/products\/tinycrops","provider":"Portfolio","version":"1.0","type":"link"}