{"product_id":"uani-baby","title":"Uani Baby","description":"\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eBuilt from zero. Followed by 30,000.\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eUani Baby isn’t simply a project I designed. It’s a complete business I built from scratch - and every department was me.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eI transformed an idea for personalised baby products into a recognisable brand and a community of over 30,000 followers. I created the identity, product collections, packaging, e-commerce experience, photography, video, social content and marketing strategy.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEvery launch passed through my hands: concept, product design, personalisation, production, styling, photography, copywriting, reels, campaigns, website updates, order preparation and customer support.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eUani Baby taught me how design behaves outside a perfect mockup - under real deadlines, real budgets, customer feedback and actual business growth. More than an audience, I built a community of parents who trusted, shared and grew with the brand.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003eOne founder. 30K followers. Approximately twelve job titles.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTech Specs\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBrand:\u003c\/b\u003e\u003cspan class=\"s2\"\u003e Uani Baby\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eIndustry:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Personalised baby and children’s products\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eProject type:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Founder-led, 360º brand and e-commerce project\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eMarket:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Portugal\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eCommunity:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e 30,000+ social media followers\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eWebsite:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Responsive e-commerce store\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eRole:\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e Founder, Creative Director, Brand Designer and E-commerce Manager\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eDeliverables\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p3\"\u003eBrand Strategy · Naming · Visual Identity · Logo Design · Product Design · Product Personalisation · Packaging · Labels · Responsive E-commerce Website · UX\/UI · Product Photography · Lifestyle Photography · Photo Editing · Video and Reels · Social Media Strategy · Content Creation · Copywriting · Digital Campaigns · Email Marketing · Influencer Collaborations · Customer Experience\u003c\/p\u003e\n\u003ch2\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"p4\"\u003eEntrepreneurship · Brand Development · Creative Direction · Art Direction · Branding · Product Development · E-commerce Management · UX\/UI · Photography · Photo Editing · Video Editing · Social Media Management · Community Growth · Content Strategy · Copywriting · Digital Marketing · Campaign Management · Customer Journey · Production Management\u003c\/p\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":59063787913561,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/8128\/5465\/files\/CopyofCopyofpostsportfolio.png?v=1787519070","url":"https:\/\/janineapolinario.com\/products\/uani-baby","provider":"Portfolio","version":"1.0","type":"link"}