Popi

A little pink. A lot of personality.

Popi was created to make beauty feel fun, friendly and instantly recognisable.

I developed a bold visual identity using bubblegum pink, rounded typography and playful hand-drawn illustrations inspired by the world of beauty, fragrance and self-care. The branding was then translated into a cohesive social media system for product launches, promotions and everyday content.

The challenge was to make it playful without feeling childish, clean without becoming boring and consistent without making every post look exactly the same.

Bright, uncomplicated and made to pop on the feed. Cute, but knows exactly what it’s doing.

Tech Specs

Client: Popi
Industry: Beauty, fragrance and cosmetics
Project type: Branding and social media
Language: Portuguese
Role: Creative Direction, Brand Design and Social Media Design

Deliverables

Brand Identity · Logo Design · Colour Palette · Typography · Custom Illustrations · Brand Iconography · Brand Kit · Social Media Direction · Content Templates · Product Posts · Promotional Graphics · Campaign Visuals

Skills

Brand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Communication Design · Social Media Design · Content Strategy · Campaign Design · Photo Editing