Lumie

Soft, not silent.

Lumie Atelier was designed to feel like your favourite knit: soft, effortless and somehow always put together.

I created a warm, minimal identity built around elegant typography, a neutral colour palette and small details that make people want to keep the packaging. The brand was expanded across garment labels, tags, thank-you cards, influencer press kits, packaging and a cohesive social media presence.

The challenge was to create something calm and elevated without becoming another forgettable beige brand. From the first scroll to the unboxing, every detail feels feminine, personal and unmistakably Lumie.

Quiet colours. Strong identity. Cute things inside.

Tech Specs

Client: Lumie Atelier
Industry: Fashion, knitwear and lifestyle
Project type: Branding and social media
Language: English
Role: Creative Director and Brand Designer

Deliverables

Brand Identity · Logo Design · Colour Palette · Typography · Brand Kit · Packaging Design · Garment Labels · Product Tags · Thank-You Cards · Influencer Press Kit · Social Media Direction · Content Templates · Campaign Visuals

Skills

Brand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Typography · Packaging Design · Print Design · Social Media Design · Content Strategy · Copywriting · Mockup Creation