Uani Baby

Built from zero. Followed by 30,000.

Uani Baby isn’t simply a project I designed. It’s a complete business I built from scratch - and every department was me.

I transformed an idea for personalised baby products into a recognisable brand and a community of over 30,000 followers. I created the identity, product collections, packaging, e-commerce experience, photography, video, social content and marketing strategy.

Every launch passed through my hands: concept, product design, personalisation, production, styling, photography, copywriting, reels, campaigns, website updates, order preparation and customer support.

Uani Baby taught me how design behaves outside a perfect mockup - under real deadlines, real budgets, customer feedback and actual business growth. More than an audience, I built a community of parents who trusted, shared and grew with the brand.

One founder. 30K followers. Approximately twelve job titles.

Tech Specs

Brand: Uani Baby
Industry: Personalised baby and children’s products
Project type: Founder-led, 360º brand and e-commerce project
Market: Portugal
Community: 30,000+ social media followers
Website: Responsive e-commerce store
Role: Founder, Creative Director, Brand Designer and E-commerce Manager

Deliverables

Brand Strategy · Naming · Visual Identity · Logo Design · Product Design · Product Personalisation · Packaging · Labels · Responsive E-commerce Website · UX/UI · Product Photography · Lifestyle Photography · Photo Editing · Video and Reels · Social Media Strategy · Content Creation · Copywriting · Digital Campaigns · Email Marketing · Influencer Collaborations · Customer Experience

Skills

Entrepreneurship · Brand Development · Creative Direction · Art Direction · Branding · Product Development · E-commerce Management · UX/UI · Photography · Photo Editing · Video Editing · Social Media Management · Community Growth · Content Strategy · Copywriting · Digital Marketing · Campaign Management · Customer Journey · Production Management