Doomed Club

Everything is doomed. The branding isn’t.

Doomed Club was created for overthinkers, professional catastrophisers and anyone who uses humour as a coping mechanism. In other words: almost everyone.

I built the identity around a distorted smiley, bold typography, muted colours and a deliberately unpolished attitude. The visual universe was then expanded across apparel graphics, packaging, labels, social content and a responsive e-commerce website.

The challenge was to make it cynical without feeling cold, chaotic without becoming inconsistent, and weird while remaining wearable. Every slogan, graphic and touchpoint belongs to the same slightly unhinged universe: relatable, sarcastic and probably overthinking something.

Bad news. Good hoodies. Pessimism, but make it wearable.

Tech Specs

Client: Doomed Club
Industry: Streetwear, apparel and lifestyle
Project type: Complete brand identity and e-commerce project
Language: English
Website: Responsive online store for desktop, tablet and mobile
Role: Creative direction, brand design, apparel design and content production

Deliverables

Brand Identity · Logo Design · Illustrated Brand Symbol · Colour Palette · Typography · Tone of Voice · Apparel Graphics · Packaging Design · Product Labels · Responsive E-commerce Website · Social Media Content · Campaign Visuals · Photo Editing

Skills

Brand Strategy · Concept Development · Creative Direction · Art Direction · Logo Design · Illustration · Typography · Tone of Voice · Apparel Design · Packaging Design · UX/UI · Responsive Web Design · E-commerce Design · Copywriting · Social Media Design · Content Strategy