AI-Generated Image Collection

AI made the pixels. I made them behave.

This collection explores AI as a creative production tool across fashion, product and conceptual imagery.

Each image began with a visual idea, reference or very specific problem to solve. I directed the composition, styling, lighting, colour, atmosphere and product placement, then refined the prompts through multiple rounds of generation - because apparently AI also needs seventeen rounds of feedback.

The final images were carefully selected, corrected and retouched to remove inconsistencies, improve realism and maintain a cohesive visual direction across the collection.

The machine generated the possibilities. The creative decisions, art direction and suspiciously specific feedback were all mine.

Tech Specs

Project type: AI image generation and visual experimentation
Outputs: Fashion, product, lifestyle and conceptual imagery
Formats: Portrait, square and landscape
Role: Creative Director, AI Image Creator and Photo Editor

Process

Concept Development · Visual Research · Reference Direction · Prompt Design · Iterative Generation · Image Selection · Product Placement · Style Consistency · Retouching · Compositing · Colour Correction · Background Editing · Image Extension · Format Adaptation

Skills

Creative Direction · Art Direction · Generative AI · Prompt Engineering · Visual Storytelling · Image Curation · Photo Manipulation · Retouching · Compositing · Colour Grading · Campaign Imagery · Creative Problem-Solving