Argumen

Developing skills. Starting with the brand.

Argumen helps professionals and businesses develop their skills. The brand, however, was ready for some development of its own.

I refreshed the existing identity with a cleaner, more flexible wordmark, a recognisable spark detail and a modern mint-and-charcoal colour palette. I then translated the new system into a responsive website that organises the company’s training and consulting services, highlights its experience and makes finding the right information much easier.

The challenge was to make a corporate service brand feel credible and clear without looking like another grey presentation nobody wants to open.

Same expertise. Sharper identity. Much better argument.

Tech Specs

Client: Argumen
Industry: Professional training and business consulting
Project type: Rebranding and responsive website
Language: Portuguese
Website: Responsive design for desktop, tablet and mobile
Role: Creative Direction, Rebranding, UX/UI and Web Design

Deliverables

Logo Rebranding · Visual Identity · Main Logo · Secondary Logo · Submarks · Favicon · Colour Palette · Typography · Responsive Website · UX/UI Design · Information Architecture · Service Pages · Contact Forms · Website Testing

Skills

Brand Strategy · Rebranding · Creative Direction · Art Direction · Logo Design · Visual Identity Systems · UX/UI · Responsive Web Design · Information Architecture · Content Organisation · Website Development · Testing and Quality Assurance